Big brain brand support, minus the salary and existential crisis.

Because sometimes what your brand needs most… is someone who doesn’t work there.

Thoughtful brand strategy for founders who care as much about clarity as they do about aesthetics.

Branding is where I got my start and over the years, I’ve learned that what young companies need most isn’t a flashy rebrand, but smart, strategic decisions that stretch their resources and grow with them. Through fractional brand management and consulting, I help mission-driven startups across several industries build clarity, consistency, and staying power especially when it comes to packaging and merch. The goal isn’t to make everything look cool (though I have friends who can do that too) it’s to make sure every design choice supports your end goal.

Most of the brands I work with already have a logo and a sense of who they are, they just need a trusted partner to help them make informed calls, avoid costly missteps, and build a system that scales. I offer one-off consults, implementation support on retainer, and long-term involvement with select partners, including equity-based relationships where the fit is right.

This isn’t a service I advertise widely. I take on a max of one consulting client at a time and typically work by referral. If you think we’d work well together, I’d love to hear what you’re building.